Ian Mount of FORTUNE Magazine proclaimed PRIMO was the smoothest vodka he had ever tasted. The raves continue:

“Its Nose Is Delicate And Pleasant With Fruit And Citric Elements. Its Entrance Is Sweet And Non-aggressive. In The Palate, You Can Feel Elements Of Vanilla And Fruit.” Mixology Magazine, January 2008

“…Primo Is A Class Act From Its Packaging In Satinized Wine Bottles, With Elongated Necks, To Its Minimalist Typeface.” The Wine Republic, May 2007

“…Thick And Creamy With Dry, Rich Fruit Flavors With Some Earthiness.” Patterson's The Tasting Panel Magazine, March 2008

“Forget All Those Fruit Infused Bottles On Manhattan Bars; Primo Vodka Is Going To Surprise You.” Cocktail Atlas.Com, July 2007