Mendoza possesses optimal characteristics for a wine region: the growing season is long, the nights are cool, the days are filled with bright sunshine and the water runs crystal clear from the Andes Mountains to the Mendoza vineyards. These aspects combine to consistently produce superb high alcohol content grapes with which to begin base product distillations.

There are only three distillations: the first to extract the alcohol from the fermented wine, and the second and third to refine the alcohol further. After its final distillation, PRIMO vodka, with a 95% alcohol content, is clean and at the same time carries the message from its exceptional base ingredient: such as Malbec, or Chardonnay or Cabernet Sauvignon.

Grain and potato based vodkas have to be distilled many times because they start with countless impurities which require numerous cleanings. Wine based vodka, on the other hand, yields a clear and clean distillate after only a few distillations while at the same time retaining the distinctive characteristic of its base ingredient. Every bottle of PRIMO is hand-crafted, from beginning to end.